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Stop Buying Lists: Here’s a Better Way to Grow Back when I started in marketing, buying email lists was still a thing. I tried it once, early on. Never again. You might think it’s a shortcut. But it’s not. Bought lists are cold, unengaged, and usually full of bad data. What you want is real people who trust you and want what you’re offering. So how do you get there? You learn how to get emails for marketing ethically. It starts with solving one small problem. Let’s say you’re a designer. You could offer a free “Homepage Audit Checklist” as your lead magnet. Someone who grabs that? They’re a potential client. If you’re wondering how to get email addresses for marketing, don’t overthink it. Just lead with value. Create something your audience would thank you for. Then put it in front of them consistently. I’ve grown lists from scratch just by sharing lead magnets at the end of blog posts, podcast interviews, and YouTube videos. No budget required. And here’s a smart tip: embed your opt-i...

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Are you looking to take your email marketing game to the next level? Well, look no further because we've got just the trick for you - Animated GIFs! These eye-catching and dynamic visuals can help you boost your click-through rates and engage your audience like never before. In this post, we'll delve into the power of animated GIFs in email marketing, provide a step-by-step guide on how to add them in Aweber, share best practices for using them effectively in your email campaigns, and analyze their impact on click-through rates. Animated GIFs are a powerful tool in the world of email marketing. They grab attention, convey messages quickly, and add an element of fun and creativity to your emails. Research has shown that emails with animated GIFs have higher open and click-through rates compared to static emails. This is because GIFs have the ability to showcase products or services in action, tell a story, or simply entertain the recipient. Now, let's get down to business ...