Mastering Algorithmic Attribution: The Essential Guide
Algorithmic Attribution is a powerful method that lets marketers analyze and improve the effectiveness of marketing channels. AA helps marketers increase their ROI through smarter investment decisions for every dollar spent . While algorithmic attribution can provide a variety of benefits for businesses, not every organization qualifies . Not every organization has access to the Google Analytics 360/Premium , which is a premium account that allows algorithmsic attributes . The Advantages of Algorithmic Attribution Algorithmic Attribution (or Attribute Evaluation and Optimization AAE, also known as AAE , for short ) is an effective and data-driven method of evaluating and optimizing channels for marketing . It helps marketers identify which channels are most effective at driving conversions, while also optimizing their budget for all media channels. Algorithmic Attribution Models (AAMs) are designed using Machine Learning and can be conti...