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7 Reasons to Hire A Marketing Consultant for a Small Business

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By: Kayla McDonald   Hiring a marketing consultant is a good choice whether your organization needs support with social media, website design, or advertising. To help companies in creating a solid foundation for business growth,  Marketing professionals combine their business skills, such as strategic thinking and problem-solving, with technical expertise. They can help you develop a marketing strategy to reach ideal customers. What Is a Marketing Consultant? Depending on their skill set (such as Event marketing or Web design) and industry  (such as consumer products or B2B services)  a marketing consultant may concentrate on a specific niche. Regardless of their area of expertise, these experts should be able to improve your marketing efforts! However the process of finding a suitable fit for your organization can be daunting, so here's a list 7 qualities to look for when hiring your next Marketing Consultant. Accountability Partner - Entrepreneurship can get lonely. A whopping 86...

4 Common Mistakes to Avoid When Buying Domain Names

So you're ready to build a website, one of the very first steps is purchasing a domain.  However there's a lot of options on the market to choose from. Nowadays you can buy domain names from a variety of website providers, domain registrars and web hosting companies. While either service will get the job done…many people overpay or leave their personal information vulnerable to scammers. That' s why we created a list of 4 common mistakes to avoid when purchasing domain names.   Buying everything from a website builder  - This is like " putting all your eggs in one basket ." Although getting a FREE domain from the same company you’re building a website is convenient… it may cost more in the long run. Website builder softwares typically allow customers to get started at no cost, however upgrades are required for special features like custom domain names which range from $10-$50mo!  Not checking Renewal price - While promotional offers can be attractive please ...

What A "Domain Name" Means For Your Business

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By: Kayla McDonald  At first glance, many houses may look identical on the same street. Someone new to that neighborhood  probably would mistake one home from the next. Similarly it's just as easy for business owners to confuse the meaning of a domain and website - however they are quite different. While both are equally important in building your online reputation, knowing what a “domain name” is can go a long way in controlling your web presence  - especially if you want to sell things on the website!   A domain name and website have a close relationship because they work together to display information on the internet. Here's what you need to know... A domain name (web address) is the combination of letters, numbers or symbols that you type into an address bar to view a website. Once you press enter or select the domain, the website appears. This is what people usually see after the page loads. For instance, think of a domain name like your home address and the website as...

Before you quit Social Media as a Business Owner

As a Business owner you’ve probably wondered if your social media efforts are worthwhile. Honestly there's no reason to feel any guilt for questioning this. Especially during times of high inflation when, for most of us, Money is tight and Time is scarce.  ​ That’s why one of the main reasons I believe digital marketing can be the best thing for your business is how easy and affordable it is to measure results! To get started, I suggest analyzing data and customer engagement. Nowadays most social media networks allow you to view necessary page data absolutely FREE for things like what content you posted , number of views , comments , direct messages etc.  Once you’ve gathered some data, compare it to the business goals. Mhmm… you know I advocate for Goal setting because it’s critical in measuring results !   To speed up your decision-making process, I put together a short list of questions to ask Before You Quit Social Media: “How did you hear about us? ” This is a valuable questi...

5 Effective Tips to Avoid Computer Repair Troubles

At some point of time, every modern human being faces computer repair problems. The nature of the trouble may be minor like a computer freeze or major like a collapsed or damaged hard drive. A person has additionally alternatives to fix the problem himself or avail the repair services supplied by the equipment experts in Mesa, Arizona. However regardless of the nature and type of the issue, you need to spend some time without accessing the PC. The best as well as easiest method to obtain the PC repaired in a cost-effective or complimentary manner is via the computer guarantee given by the manufacturer. If you have any type of existing or extended guarantee on the computer, you can constantly get it repaired without incurring any type of expenses. You can further consider a number of basic strategies to avoid computer repair problems in future. Note the Symptoms: When your computer shows any kind of kind of operational problems, you will certainly be shown with particular error messages...